Watching Television these days is like watching an advertisement marathon. It feels like we are actually watching ads and are occasionally interrupted by a movie or tv show in between. Half the time I do not even remember which programme it is I am watching coz there are so many ads in the interim. How much can I tax my poor short term memory? And to add to that, about 90% of those are absolute rubbish. I thought I’ll just compile a small list of my current least favourite and most awesome ads.
We’ll start with the rubbish ones:-
1. Fair and Lovely – It is not one singular ad that I dislike. It’s all of them! From the make-up man’s dark daughter becoming a star after using the cream, the can’t get married cos she is dark till she uses the cream to the dark girl who uses ayurvedic fair and lovely to become fair and becomes the face of a ‘modern’ cosmetics company. These ads are just reinforcing the mentality that is so stagnantly prevalent - that girls with fair complexion are more beautiful and more successful than dark-skinned girls.Ugh! And they are super-irritating as well.
2. Fair and Handsome – I am making this different coz its a different product and honestly, though I hadn’t thought it possible, it’s worse than the fair and lovely ads. To top it all Shahrukh Khan is endorsing the product! - “Mard hokar ladkiyon wali (fairness) cream”. And the stupid song,”Hi Handsome! Hi handsome!” (where are my ear-plugs and paper bag!)
